Privacy Policy
Privacy Policy for aMuse (amusecommunity.com)
Last Updated: January 14, 2025
1. Introduction
Welcome to aMuse. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how aMuse ("we", "us", or "our") collects, uses, and discloses information when you visit our website (currently focused on event coverage and original publications), opt into our newsletter, or interact with our Klaviyo popup. It also explains your rights under the General Data Protection Regulation (GDPR) and other applicable laws. This policy is written in clear language in accordance with GDPR's transparency requirements. By using our website, you consent to the practices described in this Privacy Policy.
2. Identity of the Data Controller
3. Personal Data We Collect
Newsletter Subscriptions: When you submit your email address via our Klaviyo-powered popup, we collect your email address for the purpose of sending newsletters.
Usage Data: Includes your IP address, browser type, device type, operating system, referring URLs, pages viewed, and timestamps. Collected via cookies and similar technologies.
Cookies and Trackers: Through tools like Google Tag Manager and Google Analytics, subject to your consent.
We do not knowingly collect sensitive personal data or data from children under 16. If such collection occurs unintentionally, we will delete it promptly.
4. How We Collect Data
Directly from You: When you sign up for our newsletter or contact us.
Automatically: Through cookies, local storage, and analytics tools.
We respect your cookie consent choices. Non-essential cookies are not activated without your consent.
5. Purpose and Legal Basis for Processing
- Newsletter and Marketing: Based on your explicit consent.
- Website Functionality and Analytics: Based on our legitimate interest or your consent, depending on cookie type.
- Communication: Based on consent or legitimate interest.
We do not engage in automated decision-making that produces legal or similarly significant effects.
6. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and analyzing how you use our site.
Types of Cookies We Use
Necessary Cookies (Always Active)
These cookies are essential for the website to function properly and cannot be switched off. They help with:
- Remembering your cookie consent preferences
- Maintaining website security
- Basic website functionality
Analytical Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:
- Google Analytics (_ga, _gid): Track page views, user behavior, and site performance
- Performance monitoring: Help us improve site speed and functionality
Default: Enabled (but you can opt out)
Advertising Cookies (Optional)
These cookies may be used to provide personalized content and advertising:
- Personalized advertising based on your interests
- Social media integration
- Third-party service improvements
Default: Disabled (requires your consent)
Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
- Use the cookie preferences icon (bottom right of the page)
- Clear your browser cookies (this will reset all preferences)
- Adjust your browser settings to block certain types of cookies
7. Newsletter via Klaviyo
We use Klaviyo to collect email addresses and manage email campaigns. Klaviyo may set cookies for performance analytics. You can unsubscribe at any time via the link in any email.
8. Disclosure of Data to Third Parties
Service Providers: Google (Analytics), Klaviyo (Email). Google is based in the US and data transfers are protected by Standard Contractual Clauses.
Legal Requirements and Business Transfers: As required by law or during a company acquisition/merger.
We do not share data with advertisers or social platforms.
Third-Party Services
Google Analytics: We use Google Analytics to understand how our site is used. Google may use your data for their own advertising purposes. Google Privacy Policy
Klaviyo: Our newsletter service may set cookies to track email campaign performance. Klaviyo Privacy Policy
9. International Data Transfers
Some personal data may be transferred to non-EU countries (e.g., USA) via services like Google or Klaviyo. These are protected under GDPR-compliant mechanisms (e.g., SCCs).
10. Data Retention
- Newsletter Subscriptions: Retained until you unsubscribe.
- Analytics: Retained for up to 14 months.
- Server Logs: Retained for up to 90 days.
- Contact Emails: Retained for up to 1 year or as needed.
11. Your Data Protection Rights
You have the right to:
- Access, rectify, or delete your data
- Restrict or object to processing
- Withdraw consent at any time
- Data portability
- Withdraw consent for non-essential cookies at any time
- Object to processing of your personal data
To exercise these rights, contact hello@amusecommunity.com. We respond within one month.
12. Security Measures
We implement encryption, access controls, and other industry-standard security measures. While we aim for the highest level of protection, no system is 100% secure.
13. Links to Other Websites
External links are not under our control and are governed by their own privacy policies. We encourage reviewing their policies before use.
14. Children's Privacy
We do not knowingly collect data from individuals under 16. If we learn that we have done so, we will delete such data promptly.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted with a revised "Last Updated" date.
16. Contact Us
If you have questions about this policy, your data, or our use of cookies:
Email: hello@amusecommunity.com
Mail: aMuse, Sofia, Bulgaria
You may also contact the Bulgarian Commission for Personal Data Protection (CPDP) if your concerns are not resolved.